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What it does

Pairwise ranking

Humans are terrible at comparing multiple options simultaneously. But we excel at comparing one single thing to another. Meet pairwise ranking. Simple. Intuitive. Accurate. Once you see the methodology, you can't unsee it.

Create a pairwise ranking

Surveys

Keep discussions productive. Make informed decisions. From simple questionnaires to complex assessments and data gathering, find out what people really think — ratings, questions, scales, checklists and more.

Create a survey

Interaction

From easy-to-use live sessions in a workshop to large-scale asynchronous surveys, make involving people easy, intuitive and natural.

Analysis

Make it practical and useful. Segment data by groups, run AI analysis, repeat the same sessions over time, download to PowerPoint or Excel. And much, much more...

ChecklistsCandidate assessmentDownload to Excel and PowerPointParticipatory budgetingResults by segmentRisk assessmentAI write-upWhich house should we buy?WhiteboardsSWOT analysisMultiple choiceGrant scoringLive workshop modeTeam valuesImage rankingProduct roadmapEmbed in a pagePESTLEWeighted criteriaCommunity needsAnonymised sharingVendor selectionWord cloudsWork-life balanceAI generated analysisProject prioritisationJoin by QR or codeEvent planningBiggest moversBalanced scorecardSliding scalesICE scoringYour own brandingStakeholder mappingMulti-criteria scoringPorter's five forcesRepeat wavesTraining needs assessmentPowerPoint and PDF exportPolicy optionsQuizzes and leaderboardsAvailability pollsPairwise rankingLots more…

Who it's for

Small and Medium Enterprises

Keep it simple. Cut the bureaucracy, reduce your subscriptions, remain lean, keep things on one platform and get to the point.

NGOs

Consultations, participatory budgets, grant panels and trustee decisions, to name a few things. All without unnecessary cost.

Consultants

Pre-work, the workshop, the scoring and the client write-up in one subscription, with your own logo on what the client sees.

Educators

Lecture polls, revision quizzes, seminar rankings and module feedback — one login, and students who never sign up for anything.

EXAMPLE: TEAM · SIMPLE RANKING
Which product features should we build next?
01
Mobile app
100%
02
User authentication
83%
03
Reporting dashboard
67%
04
API integration
50%
05
Onboarding flow
33%
EXAMPLE: PUBLIC SECTOR · MULTI-CRITERIA RANKING
Which transport schemes should we fund?
Top ranked
Cycling Network
Impact 76%
Feasibility 79%
Cost-Effectiveness 83%
Equity 66%
Political Acceptability 69%
108
74%
Rank Option Impact
20%
 Feasibility
20%
 Cost-Effectiveness
20%
 Equity
20%
 Political Acceptability
20%
 Points
(unweighted)
 Win Rate
(weighted)
01 Cycling Network
76%
22 Wins · 7 Losses
79%
23 Wins · 6 Losses
83%
24 Wins · 5 Losses
66%
19 Wins · 10 Losses
69%
20 Wins · 9 Losses
108
74%
02 Bus Rapid Transit
62%
18 Wins · 11 Losses
55%
16 Wins · 13 Losses
62%
18 Wins · 11 Losses
62%
18 Wins · 11 Losses
55%
16 Wins · 13 Losses
86
59%
03 Light Rail
41%
12 Wins · 17 Losses
31%
9 Wins · 20 Losses
28%
8 Wins · 21 Losses
52%
15 Wins · 14 Losses
41%
12 Wins · 17 Losses
56
39%
Scoring Explanations
CRITERIA WEIGHTINGS — The % weighting for each criterion is shown in the table header. Unless this was entered in the setup, the weighting is equal across criteria.
POINTS — The total points across all criteria, unweighted: a win is 1 point, a tie or a skip is half a point, a loss is 0.
WIN RATE — The weighted average score per criterion, expressed as a percentage. A win counts as 1, a tie or a skip counts as half, a loss counts as 0, and every comparison shown counts in the total, skips included. Averaged across criteria using the assigned weightings.
EXAMPLE: INDIVIDUAL · SIMPLE RANKING
What should I focus on this year?
01
Health
100%
02
Career
83%
03
Family
67%
04
Learning
50%
05
Finances
33%
EXAMPLE: ORGANISATION · SWOT ANALYSIS
What are the strategic factors in addressing climate change?

Strengths

Most significant strengths Win Rate
01
Growing public awareness
82%
23 Wins · 5 Losses
02
Rapid renewable technology improvement
75%
21 Wins · 7 Losses
03
Strong international frameworks
68%
19 Wins · 9 Losses

Weaknesses

Most critical weaknesses Win Rate
01
Fossil fuel dependency
89%
25 Wins · 3 Losses
02
Political short-termism
75%
21 Wins · 7 Losses
03
Inadequate infrastructure
61%
17 Wins · 11 Losses

Opportunities

Greatest opportunities Win Rate
01
Green economy job creation
89%
25 Wins · 3 Losses
02
Energy independence
79%
22 Wins · 6 Losses
03
Innovation investment
68%
19 Wins · 9 Losses

Threats

Most serious threats Win Rate
01
Tipping points and irreversible change
93%
26 Wins · 2 Losses
02
Geopolitical instability
75%
21 Wins · 7 Losses
03
Greenwashing
57%
16 Wins · 12 Losses

Do more. Pay less.

Say goodbye to multiple accounts, subscriptions, passwords and platforms that don’t talk to each other. Get what you need in one place.

Free

€0

Every kind of question — rankings, surveys, quizzes, scoring, date polls — live or by link, with results as they arrive.And much, much more…

Start Free

Basic

€9 /mo

More sessions, more respondents, segment results by group, download results to PowerPoint, track respondents.And much, much more…

Most chosen

Pro

€15 /mo

Adds AI write-ups you can question, tracking how views shift across repeat sessions, and your logo on everything.And much, much more…

Team

Let’s talk

Adds limits set to your numbers, a contract and DPA, a security review, onboarding and a named contact.And much, much more…

Contact us

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